About Me.

© 2024-25

© 2024-25

© 2024-25

I’m Joyce, a UX and product designer passionate about creating meaningful, scalable, and human-centered experiences.

I’m Joyce, a UX and product designer passionate about creating meaningful, scalable, and human-centered experiences.

I’m Joyce, a UX and product designer passionate about creating meaningful, scalable, and human-centered experiences.

Based in the SF Bay Area & Open to Relocation for Full-Time Roles.

Based in the SF Bay Area & Open to Relocation for Full-Time Roles.

Based in the SF Bay Area & Open to Relocation for Full-Time Roles.

Experience

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Download CV

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UX Designer

Oscr AI

May 2025 - Aug 2025

Led the redesign of three key user-facing digital experiences using Figma, reorganizing IA and improving visual layouts to strengthen clarity and trust.

UX Designer

Oscr AI

May 2025 - Aug 2025

Led the redesign of three key user-facing digital experiences using Figma, reorganizing IA and improving visual layouts to strengthen clarity and trust.

UX Designer

Oscr AI

May 2025 - Aug 2025

Led the redesign of three key user-facing digital experiences using Figma, reorganizing IA and improving visual layouts to strengthen clarity and trust.

UX Designer & Researcher

DITLDESIGN

Mar 2022 - Aug 2023

Contributed to 3 large-scale UX strategy projects and improved the website’s usability, increasing NPS from -39 to +20 and SUS from 54.6 to 80.3, by redesigning IA, testing prototypes, and aligning with government + engineering teams.

UX Designer & Researcher

DITLDESIGN

Mar 2022 - Aug 2023

Contributed to 3 large-scale UX strategy projects and improved the website’s usability, increasing NPS from -39 to +20 and SUS from 54.6 to 80.3, by redesigning IA, testing prototypes, and aligning with government + engineering teams.

UX Designer & Researcher

DITLDESIGN

Mar 2022 - Aug 2023

Contributed to 3 large-scale UX strategy projects and improved the website’s usability, increasing NPS from -39 to +20 and SUS from 54.6 to 80.3, by redesigning IA, testing prototypes, and aligning with government + engineering teams.

Product Designer

Moshi

Jul 2021 - Mar 2022 

Led a user research initiative to identify 26 innovation opportunities for smart coffee products, and designed and prototyped a smart kettle interface using Figma, delivering high-fidelity interactions aligned with user needs and business priorities.

Product Designer

Moshi

Jul 2021 - Mar 2022 

Led a user research initiative to identify 26 innovation opportunities for smart coffee products, and designed and prototyped a smart kettle interface using Figma, delivering high-fidelity interactions aligned with user needs and business priorities.

Product Designer

Moshi

Jul 2021 - Mar 2022 

Led a user research initiative to identify 26 innovation opportunities for smart coffee products, and designed and prototyped a smart kettle interface using Figma, delivering high-fidelity interactions aligned with user needs and business priorities.

Visual Designer

NCKU Innovation Headquarters

Jan 2021 - Aug 2024

Led UI redesign of the university’s official website, establishing a refreshed design system for brand consistency. Designed posters, digital visuals, and marketing materials using Adobe Creative Suite.

Visual Designer

NCKU Innovation Headquarters

Jan 2021 - Aug 2024

Led UI redesign of the university’s official website, establishing a refreshed design system for brand consistency. Designed posters, digital visuals, and marketing materials using Adobe Creative Suite.

Visual Designer

NCKU Innovation Headquarters

Jan 2021 - Aug 2024

Led UI redesign of the university’s official website, establishing a refreshed design system for brand consistency. Designed posters, digital visuals, and marketing materials using Adobe Creative Suite.

Education

University of California, Berkeley

Master of Design (HCI)

Aug 2024-Dec 2025

Designing Emerging Technology, User Experience Design, Lean/Agile Product Management, AI/IoT/Mobile Futures, Immersive Computing & VR

University of California, Berkeley

Master of Design (HCI)

Aug 2024-Dec 2025

Designing Emerging Technology, User Experience Design, Lean/Agile Product Management, AI/IoT/Mobile Futures, Immersive Computing & VR

University of California, Berkeley

Master of Design (HCI)

Aug 2024-Dec 2025

Designing Emerging Technology, User Experience Design, Lean/Agile Product Management, AI/IoT/Mobile Futures, Immersive Computing & VR

National Taiwan University of Science and Technology

MA in Design

Feb 2022-Jan 2024

Qualitative & Quantitative Research, Design Strategy, Interface Design, Consumer Culture, Innovation Management

National Taiwan University of Science and Technology

MA in Design

Feb 2022-Jan 2024

Qualitative & Quantitative Research, Design Strategy, Interface Design, Consumer Culture, Innovation Management

National Taiwan University of Science and Technology

MA in Design

Feb 2022-Jan 2024

Qualitative & Quantitative Research, Design Strategy, Interface Design, Consumer Culture, Innovation Management

National Cheng Kung University

BS in Industrial Design

Sep 2017-Jun 2021

Interaction Design, Human Factors, Design Thinking, Product Development

National Cheng Kung University

BS in Industrial Design

Sep 2017-Jun 2021

Interaction Design, Human Factors, Design Thinking, Product Development

National Cheng Kung University

BS in Industrial Design

Sep 2017-Jun 2021

Interaction Design, Human Factors, Design Thinking, Product Development

About Me

With a background that bridges industrial design, user research, and product strategy, I specialize in turning complex problems into intuitive and elegant design systems. I recently graduated from the Master of Design at UC Berkeley, where I explored how emerging technologies like AI and immersive computing can enhance human experience.

I thrive in cross-functional environments, where designers, engineers, and product managers work together to shape meaningful solutions. My goal is to craft experiences that balance clarity, emotion, and scalability — design that feels both beautiful and deeply usable.

My Approach to Design

My design process is rooted in a deep curiosity for people. I'm a keen observer, driven to understand the nuances of their struggles and pain points through conversation and observation. For me, the magic happens when I can translate those human insights into polished, intuitive interfaces that not only solve a problem but also create a sense of ease and satisfaction.

I believe the best design is often invisible, seamlessly guiding users to their goals. It’s a delicate balance between advocating for the user's needs and achieving the business's objectives—a challenge that I find incredibly rewarding.

See My Work in Action

Explore selected projects where research-driven insights turn into thoughtful, user-centered design solutions. Each case study reflects my approach to balancing human needs with real-world constraints.

Created by

© 2025 All rights reserved

See My Work in Action

Explore selected projects where research-driven insights turn into thoughtful, user-centered design solutions. Each case study reflects my approach to balancing human needs with real-world constraints.

Created by

© 2025 All rights reserved

See My Work in Action

Explore selected projects where research-driven insights turn into thoughtful, user-centered design solutions. Each case study reflects my approach to balancing human needs with real-world constraints.

Created by

© 2025 All rights reserved

Tools

Figma, FigJam

Adobe Creative Suite (Illustrator, Photoshop, After Effects)

Framer, Webflow

Jira, Asana

Tools

Figma, FigJam

Adobe Creative Suite (Illustrator, Photoshop, After Effects)

Framer, Webflow

Jira, Asana

Tools

Figma, FigJam

Adobe Creative Suite (Illustrator, Photoshop, After Effects)

Framer, Webflow

Jira, Asana

Skills

Design

UX Design, UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility Design, Usability & Heuristic Evaluation

Research

Qualitative & Quantitative Research, User Interviews, Usability Testing, Journey Mapping, User Needs & Pain Point Analysis, A/B Testing, Data-informed Design Decisions

Technical

HTML & CSS, JavaScript, Front-end Collaboration with Engineers, Design-to-Development Handoff, Accessibility Standards, Vibe Coding / AI-assisted Coding

Skills

Design

UX Design, UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility Design, Usability & Heuristic Evaluation

Research

Qualitative & Quantitative Research, User Interviews, Usability Testing, Journey Mapping, User Needs & Pain Point Analysis, A/B Testing, Data-informed Design Decisions

Technical

HTML & CSS, JavaScript, Front-end Collaboration with Engineers, Design-to-Development Handoff, Accessibility Standards, Vibe Coding / AI-assisted Coding

Skills

Design

UX Design, UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility Design, Usability & Heuristic Evaluation

Research

Qualitative & Quantitative Research, User Interviews, Usability Testing, Journey Mapping, User Needs & Pain Point Analysis, A/B Testing, Data-informed Design Decisions

Technical

HTML & CSS, JavaScript, Front-end Collaboration with Engineers, Design-to-Development Handoff, Accessibility Standards, Vibe Coding / AI-assisted Coding