About Me.
© 2024-25
© 2024-25
© 2024-25
I’m Joyce, a UX and product designer passionate about creating meaningful, scalable, and human-centered experiences.
I’m Joyce, a UX and product designer passionate about creating meaningful, scalable, and human-centered experiences.
I’m Joyce, a UX and product designer passionate about creating meaningful, scalable, and human-centered experiences.
Based in the SF Bay Area & Open to Relocation for Full-Time Roles.
Based in the SF Bay Area & Open to Relocation for Full-Time Roles.
Based in the SF Bay Area & Open to Relocation for Full-Time Roles.
Product UX Designer
Oscr AI
May 2025 - Aug 2025
Led end-to-end redesign of an AI-powered writing platform, from stakeholder interviews and user research to information architecture, high-fidelity UI, and Figma handoff, reshaping core user workflows to improve clarity, scalability, and product trust.
Product UX Designer
Oscr AI
May 2025 - Aug 2025
Led end-to-end redesign of an AI-powered writing platform, from stakeholder interviews and user research to information architecture, high-fidelity UI, and Figma handoff, reshaping core user workflows to improve clarity, scalability, and product trust.
Product UX Designer
Oscr AI
May 2025 - Aug 2025
Led end-to-end redesign of an AI-powered writing platform, from stakeholder interviews and user research to information architecture, high-fidelity UI, and Figma handoff, reshaping core user workflows to improve clarity, scalability, and product trust.
UX Designer & Researcher
DITLDESIGN
Mar 2022 - Aug 2023
Delivered solutions that elevated SUS from 54.6 to 80.3 and improved NPS by 59 points (from -39 to +20), demonstrating measurable impact on user trust and cross-agency collaboration.
UX Designer & Researcher
DITLDESIGN
Mar 2022 - Aug 2023
Delivered solutions that elevated SUS from 54.6 to 80.3 and improved NPS by 59 points (from -39 to +20), demonstrating measurable impact on user trust and cross-agency collaboration.
UX Designer & Researcher
DITLDESIGN
Mar 2022 - Aug 2023
Delivered solutions that elevated SUS from 54.6 to 80.3 and improved NPS by 59 points (from -39 to +20), demonstrating measurable impact on user trust and cross-agency collaboration.
Product Designer
Moshi
Jul 2021 - Mar 2022
Designed high-fidelity interactive prototypes to simulate real-world workflows, validating interaction models through 11 usability tests and identifying critical friction points in timing, feedback visibility, and control affordance.
Product Designer
Moshi
Jul 2021 - Mar 2022
Designed high-fidelity interactive prototypes to simulate real-world workflows, validating interaction models through 11 usability tests and identifying critical friction points in timing, feedback visibility, and control affordance.
Product Designer
Moshi
Jul 2021 - Mar 2022
Designed high-fidelity interactive prototypes to simulate real-world workflows, validating interaction models through 11 usability tests and identifying critical friction points in timing, feedback visibility, and control affordance.
Visual Designer
NCKU Innovation Headquarters
Jan 2021 - Aug 2024
Led UI redesign of the university’s official website, establishing a refreshed design system for brand consistency. Designed posters, digital visuals, and marketing materials using Adobe Creative Suite.
Visual Designer
NCKU Innovation Headquarters
Jan 2021 - Aug 2024
Led UI redesign of the university’s official website, establishing a refreshed design system for brand consistency. Designed posters, digital visuals, and marketing materials using Adobe Creative Suite.
Visual Designer
NCKU Innovation Headquarters
Jan 2021 - Aug 2024
Led UI redesign of the university’s official website, establishing a refreshed design system for brand consistency. Designed posters, digital visuals, and marketing materials using Adobe Creative Suite.
Education
University of California, Berkeley
Master of Design (HCI)
Aug 2024-Dec 2025
Designing Emerging Technology, User Experience Design, Lean/Agile Product Management, AI/IoT/Mobile Futures, Immersive Computing & VR
University of California, Berkeley
Master of Design (HCI)
Aug 2024-Dec 2025
Designing Emerging Technology, User Experience Design, Lean/Agile Product Management, AI/IoT/Mobile Futures, Immersive Computing & VR
University of California, Berkeley
Master of Design (HCI)
Aug 2024-Dec 2025
Designing Emerging Technology, User Experience Design, Lean/Agile Product Management, AI/IoT/Mobile Futures, Immersive Computing & VR
National Taiwan University of Science and Technology
MA in Design
Feb 2022-Jan 2024
Qualitative & Quantitative Research, Design Strategy, Interface Design, Consumer Culture, Innovation Management
National Taiwan University of Science and Technology
MA in Design
Feb 2022-Jan 2024
Qualitative & Quantitative Research, Design Strategy, Interface Design, Consumer Culture, Innovation Management
National Taiwan University of Science and Technology
MA in Design
Feb 2022-Jan 2024
Qualitative & Quantitative Research, Design Strategy, Interface Design, Consumer Culture, Innovation Management
National Cheng Kung University
BS in Industrial Design
Sep 2017-Jun 2021
Interaction Design, Human Factors, Design Thinking, Product Development
National Cheng Kung University
BS in Industrial Design
Sep 2017-Jun 2021
Interaction Design, Human Factors, Design Thinking, Product Development
National Cheng Kung University
BS in Industrial Design
Sep 2017-Jun 2021
Interaction Design, Human Factors, Design Thinking, Product Development
About Me
With a background that bridges industrial design, user research, and product strategy, I specialize in turning complex problems into intuitive and elegant design systems. I recently graduated from the Master of Design at UC Berkeley, where I explored how emerging technologies like AI and immersive computing can enhance human experience.
I thrive in cross-functional environments, where designers, engineers, and product managers work together to shape meaningful solutions. My goal is to craft experiences that balance clarity, emotion, and scalability, design that feels both beautiful and deeply usable.
My Approach to Design
My design process is rooted in a deep curiosity for people. I'm a keen observer, driven to understand the nuances of their struggles and pain points through conversation and observation. For me, the magic happens when I can translate those human insights into polished, intuitive interfaces that not only solve a problem but also create a sense of ease and satisfaction.
I believe the best design is often invisible, seamlessly guiding users to their goals. It’s a delicate balance between advocating for the user's needs and achieving the business's objectives.
Skills
Design
UX Design, UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility Design, Usability & Heuristic Evaluation
Research
Qualitative & Quantitative Research, User Interviews, Usability Testing, Journey Mapping, User Needs & Pain Point Analysis, A/B Testing, Data-informed Design Decisions
Technical
HTML & CSS, JavaScript, Front-end Collaboration with Engineers, Design-to-Development Handoff, Accessibility Standards, Vibe Coding / AI-assisted Coding
Skills
Design
UX Design, UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility Design, Usability & Heuristic Evaluation
Research
Qualitative & Quantitative Research, User Interviews, Usability Testing, Journey Mapping, User Needs & Pain Point Analysis, A/B Testing, Data-informed Design Decisions
Technical
HTML & CSS, JavaScript, Front-end Collaboration with Engineers, Design-to-Development Handoff, Accessibility Standards, Vibe Coding / AI-assisted Coding
Skills
Design
UX Design, UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility Design, Usability & Heuristic Evaluation
Research
Qualitative & Quantitative Research, User Interviews, Usability Testing, Journey Mapping, User Needs & Pain Point Analysis, A/B Testing, Data-informed Design Decisions
Technical
HTML & CSS, JavaScript, Front-end Collaboration with Engineers, Design-to-Development Handoff, Accessibility Standards, Vibe Coding / AI-assisted Coding