From Skepticism to Conversion: A High-Fidelity Redesign for Transform AI
Leveraging Generative AI and Front-End Development to launch a pixel-perfect marketing site in just 3 weeks.
My Role
Product Designer (End-to-End: Research, UI/UX, Front-End Development)
Team
1 Designer (Me), 2 Stakeholders (Founders)
Company
Transform AI (Startup Consultancy)
Tools
Figma, Midjourney, VS Code (HTML/CSS/JS), GitHub Copilot
Introduction
Bridging the Gap Between Technical Capability and Brand Perception
Transform AI, an emerging consultancy, faced a critical business hurdle: while their technical solutions were cutting-edge, their digital presence was not. Client feedback indicated that the original landing page felt "unprofessional" and lacked the polish expected of an AI partner, creating a trust gap that hindered new business inquiries. The objective was to overhaul the website to reflect their expertise and authority in the AI space.
Stakeholder and Problem Statement
Diagnosing the Credibility Crisis: Why Users Were Bouncing
An audit of the existing platform revealed why potential clients hesitated to convert. The site suffered from fragmented information architecture, leaving users confused about the service value. Visually, the UI lacked consistency, erratic font sizing, clashing color palettes, and a disconnect between the logo and the interface.
My Role and Responsibility
From Visual Strategy to Code Implementation
I acted as the sole designer and front-end developer for this sprint. My responsibility extended beyond static mockups; I was tasked with redefining the visual identity, creating a scalable component system, and ultimately writing the production code to ensure the final launch was pixel-perfect and responsive.
Process
Auditing the Experience to Define a Path Toward Trust
The process began with a heuristic evaluation of the current site to identify trust killers. I mapped out a new Information Architecture to streamline the user journey, ensuring that the Call-to-Action (CTA) buttons were not just visible, but contextually relevant.
Solution and Implementation
Leveraging Generative AI for a High-Fidelity Visual Overhaul
To achieve a "premium" and "tech-forward" aesthetic rapidly, I utilized Midjourney to generate conceptual visual assets, which I then refined in Photoshop and Lightroom.
I established a new design system with consistent typography and a professional color palette to unify the brand.
For implementation, I bypassed traditional handoff friction by coding the site myself using VS Code. leveraging ChatGPT and GitHub Copilot to accelerate the HTML/CSS/JavaScript workflow. This ensured the complex interactive components functioned exactly as envisioned.
Results and Impact
Market-Ready in 3 Weeks: Empowering the Founders to Sell
The redesign transformed the company's digital face. The new site establishes immediate credibility through a cohesive, high-end aesthetic that matches the caliber of their AI services. The project was delivered in under three weeks, allowing the CTO to launch immediately. This speed to market enabled the founders to restart their outreach campaigns with confidence, armed with a tool optimized for high conversion.
Conclusion
The Power of the Hybrid Designer in Early-Stage Startups
This project highlighted the immense value of combining design intuition with engineering tools. By using AI to accelerate asset creation and coding, I reduced the typical design-to-dev lag time significantly. The result was not just a prettier website, but a strategic business asset that solved the trust problem and positioned Transform AI as a serious player in the industry.
